Privacy Policy

What Information Is Collected?

At, it's our policy to create website content that requires minimum collection of information from our visitors.


Ordering from the Site and Opening an Account

When customers make purchases through, customers are required to provide their full name, billing and/or shipping addresses, email address, credit card number/expiration date and, only in the case of TAPS, a phone number. During the checkout process, customers may be provided the opportunity to receive newsletters, sales and promotions from To be removed from the contact list at any time, customers can elect to unsubscribe in the next email they receive from If customers do not complete the order process (e.g., fail to enter a valid credit card number/expiration date or fail to complete a purchase transaction) the information customers submitted during the order process will not be captured by our systems. Once customers have successfully entered a valid credit card number/expiration date and completed the order process, an account will be created and maintained for customers. We use this information to process the customer's order and to send order confirmations via email. We may also send our customers a printed promotions or marketing materials based on the information provided. We do not sell, transfer or share the information with third parties, except when the information is transferred, disclosed and shared with our third party agent who uses the information solely to handle and manage fulfillment and customer service. Our third party agent is not permitted to use the information for other purposes and the third party agent has agreed to maintain the confidentiality of such information.

Use and Disclosure of Information currently does not disclose to third parties personally identifiable information, except from time to time, we may transfer, disclose or share such information with third parties who may be engaged by us specifically to handle and deliver certain online activities (e.g. conducting contests and sweepstakes). Such third parties have access to personal information needed to perform their functions, but may not use it for other purposes. Additionally, in the event that all or substantially all of the assets relating to are transferred or sold to another entity, personally identifiable information submitted to us may be transferred to the acquiring entity. Finally, we may also disclose personally identifiable information to third parties in order to comply with law or requests by law enforcement agencies, to enforce our Terms and Agreements or to protect the rights, property or safety of our website, users of our website and others.

Cookies and Log Data

Cookies are information files that your web browser places on the hard drive of your computer when you visit a website. Cookies cannot damage user files, nor can they read information from a user's hard drive. Cookies allow websites to "remember" users’ activities on a website as well as users visits to a site. At, cookies are used to determine the number of unique visitors to our website over a given period and to remember user screen names so that the need for multiple log-ins is eliminated. We do not store any personal information into cookies nor do we link or combine information collected through cookies to any personal information that kids submit online when participating in our activities. You can, of course, disable cookies on your computer by indicating this in the preferences or options menus in your browser.

Some of the ads that may appear on could be delivered to you by a third party ad service provider. In the course of serving ads, the ad service provider may place or recognize their own unique cookie on your browser, and may use non-personally identifiable information about your visit to, such as the number of times that you have viewed an ad.

Log data collected on web servers both within’s control and under the control of’s third party ad service provider, who is required to maintain such data on a confidential basis, supplies with aggregate information about the number of visits to different pages on our site. uses such aggregate information to improve access to our content based on our visitors' browsers and operating system types to make our content available to as many people as possible. We do not link the log data collected to the personal information that people submit online when participating in our activities.

Security has taken steps to ensure that personally identifiable information collected in the future is secure, including limiting the number of people who have physical access to our database servers as well as electronic security systems and password protections which guard against unauthorized access. provides a "bumper page" when linking from  to an advertiser's site, which lets kids know they are going to an advertiser's site and reminds them not to give out information online without getting permission from their parents. provides links to other websites that may have their own information collection practices. These other websites are governed by their own privacy policies or information collection practices, which may be substantially different from ours. We encourage visitors to other websites to review the privacy policies and information collection practices of those websites.


If you have any questions, comments or concerns regarding’s privacy policy and/or practices, please email us at:
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